Little Scoops Serves up the Party with the Ice Cream

December 29, 2009

By Christina Leach Phillips

FLEMING ISLAND — On a recent Saturday evening, sounds of the “Chicken Dance,” the “Macarena,” and the “Cha Cha Slide” could be heard outside Little Scoops, the newest ice cream parlor in Fleming Island, Florida. A 14th birthday party was in full swing with teenagers dancing to the music in a large ballroom with a revolving disco ball on the ceiling.

The group of about twenty teens also played with an assortment of hoola hoops, balls, and plastic tunnels scattered around the room.

For refreshments, they moved to an adjacent room that held a large u-shaped bar surrounded by metal bar stools attached to a black and white tiled floor. Several overhead swag lamps set a scene reminiscent of an old-fashioned 1950’s ice cream parlor.

As the teens sat around the retro bar, they helped themselves to pizza, popcorn, soft drinks, and ice cream sundaes that they decorated with an assortment of colorful toppings.

Little Scoops advertises itself as “The Sweetest Party Place in Town,” and these teens might agree.

From the outside, Little Scoops looks like a one-room ice cream store, but once inside, party-goers move to the two large back rooms, one dubbed the “Party Parlor,” where guests make their own sundaes, and the other dubbed the “Celebration Room,” which is used for dancing and games.

 The 1950’s decor at Little Scoops includes a wall mural of two jitterbug dancers in the storefront parlor with many old vinyl records on the walls. A small jukebox, a red popcorn machine, and a hot dog stand with an umbrella add to the nostalgic theme.

Little Scoops is a franchised ice cream parlor owned by Jeff Purisch, who opened the Fleming Island store in August, 2008. Purisch is also Chief Operating Officer of Little Scoops Corporation based in Blauvelt, New York. He manages the brand, develops store prototypes, and does marketing promotions for the company’s nine stores.

Purisch said the ice cream parlor draws customers to his store, but the parties are the biggest part of his business. Little Scoops serves ice cream cones, sundaes, banana splits, floats, and hand-dipped milkshakes with a choice of 24 different Edy’s ice cream flavors.

Besides birthday parties, Little Scoops offers events for schools, scout troops, youth groups, and sports teams, as well as field trip packages for days care, and day camp programs.

Birthday party packages for young children include use of the Celebration Room and Party Parlor, an autographed t-shirt for the birthday child, a handprint on the “Wall of Fame,” pizza, soft drinks, and “Make Your Own Sundae.”

For the older crowd, the two party rooms can be rented by the hour with an a la carte selection of unlimited popcorn and soft drinks with options for pizza, hot dogs, and ice cream.

Little Scoops also hosts graduation parties, retirement parties, bingo nights, movie nights, Wii bowling tournaments, and ice cream tasting events.

Purisch recently added a lunch package consisting of a hot dog, soft drink, and ice cream as well as pizza made fresh on site. Other offerings include cotton candy and Slush Puppies.

 To learn more about Little Scoops, go to http://www.littlescoops.com